“As travel continues to come back, we have an opportunity and a need to redefine the industry – for better, for good,” said Prince Harry, Founder of Travalyst.

“We created the non-profit Travalyst to rethink how travel can continue to expand our global understanding, to break down barriers, and to create cultural connections through experiences we otherwise wouldn’t have. We do this while, at the same time, ensuring local communities truly feel benefit from tourism and safeguarding essential ecosystems.

“In a world where we’re tasked with rating so many things, we’re now asking: what if your destination rated you? Starting in beautiful Aotearoa New Zealand, in partnership with the Fife Foundation, we’re launching our first campaign.

“There is a well-known Māori proverb: Ehara taku toa i te toa takitahi, ēngari he toa takitini. Success is not the work of an individual, but the work of many. We invite you to be a part of our many. “